Brand visibility of the glove, and product recognition is vital in order to capitalize on our endorsee investment. With new FIFA branding size restriction in place which limit the size of branding to 20mmx20mm.
It is even more important in the modern game to have a distinctive and recognisable glove that can be recognised from a distance than ever before. It is crucial that our glove is instantly recognisable without seeing the Mitre logotype branding.
It is even more important in the modern game to have a distinctive and recognisable glove that can be recognised from a distance than ever before. It is crucial that our glove is instantly recognisable without seeing the Mitre logotype branding.
Understanding competitor product and colour stories
Inspiration
Understanding the goalkeeper and to assess the options for colour blocking
Initial concept sketching and colour blocking
Design refinement and development
Option 1
Option 2
Final chosen glove concept for the professional player
Glove being worn by professional endorsed athlete Mark Schwarzer
